Sports Luxe. Athleisure. Chic Street. Call it what you want; there is no ignoring this trend. It started on the streets, made its way to blogs and Instagram accounst and eventually landed up on runways and Vogue editorials (remember the Chanel sneakers from the Chanel AW’14 supermarket show?)
We’ve now seen it everywhere and it seems totally normal for us to style our tulle skirts with a pair of Roshe Runs. I’m talking about the infiltration of sportswear/activewear into our wardrobes. There has been a major paradigm shift in the world of high fashion and the streets have walked right onto the runway and into my heart.
I have been a fan of the athletic chic trend for quite some time and a lot of fashion influencers have resorted to a daily wardrobe that incorporates elements of active wear. Local bloggers such as Siki Msuseni have made it their trademark. And there are so many different ways to style this trend. I have been wearing a lot of shift dresses with my Nike Free Runs and I have found that to be a look that works really well for my body type and personal aesthetic; but the possibilities really are endless. Major brands have realized the gravity this trend has and developed products that are super cool, practical and easy to adopt. I am a Nike girl, but Adidas has some AMAZING stuff (like there collaborations with Topshop, and Pharrell Williams on their Stan Smith collections); Puma has released trés chic sneakers and every retailer from here to Timbuktu has a leisure range that just so happens to be neatly laid out next to their fashion section.
Like all trends; athleisure is about being confident in what you wear and trying something new until it works. I have also found that a key to getting this right is in the proportions you pair – it’s about the length of your dress, the shape of your sneaker or the print on your bomber jacket.
Don’t be surprised if this doesn’t fizzle out anytime soon. This is a trend that is all at once stylish and comfortable and it has been a LONG time since those two elements worked together in fashion.
Here is my interpretation of the athleisure look, but with a slightly more sophisticated edge. This is the kind of fashion that works on your weekend breakfast run and in the boardroom.
I really hope you enjoy this outfit post, shot by my beautiful friend Maria Dimova in St. Georges Park in Port Elizabeth.
Sneakers: Nike 5.0 Free Runs
Jeans: Topshop (Joni Jeans)
Collared Shirt: Anisa Mpungwe for Mr Price
Powder Blue Coat: Woolworths
Leather Bucket Bag: Zara
Stacked Rings: Lovisa
Sunglasses: Vintage Market in Nottinghill
Lipstick: Ruby Woo by M.A.C
Nail Polish: Lust Worthy by Morgan Taylor
Until next time xxx